360 CHIROPRACTIC

"We have had good business success in the past, but our office lacked presence in the community. It didn’t have a face. ZUZUGroup listened to our staff, and our dreams to help create a brand– not just a name and a logo.

"We changed our name, logo, and even our practice location. At first it seemed too big a project, but ZUZUGroup took us step by step through the process of uncovering our public image. The ownership, staff and most importantly our clients have all embraced our changes. I now realize I should have done this change when I started the practice not 12 years into it. I strongly recommend ZUZUGroup Branding and Design."

- Jon Anderson, Owner, 360 Chiropractic

Situation.
Chiropractic Health Center needed a clear and distinct brand to help set their high quality of work apart from the other chiropractors in the area, and to convey what they really were all about. Dr Jon Anderson and his staff are an extremely professional group who are passionate about helping people achieve whole-body health. They were preparing for moving their clinic while we were developing their new brand image. Great timing.

Solution.
Formerly Chiropractic Health Center, 360 Chiropractic under went a lot of changes. Along with the move and the new name, this was the perfect time to promote some of their other services (some of them new) that were different from their competitors.

Focusing on the fact that many doctors treat symptoms without really treating the problem, we developed the 360 Chiropractic name. The tagline, Turn your health around! is both encouraging and engaging, as it is inviting the patient to take an active role in their health.

CYNTHIA MORAN, DDS

The Brief
Design a new identity and visual strategy that will help reposition Cynthia Moran, DDS. within a pretty competitive industry. It must be contemporary, distinctive and soft.

Solution
Following research into Cynthia Moran's competitors we developed an identity that visually raised their position both professionally and creatively, without emulating the generic style common amongst their contemporaries.

A distinctly softer, feminine look was created for the Cynthia Moran along with a photographic direction for use in marketing and advertising material. Using real patients added a very personal and "real" element to the project. > view Cynthia's website.

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